“With an emotional appeal of the great festivals and communal gatherings
that have marked human history, World’s Fairs activate the human instinct
for trade and commerce, for song and story, for showing off and learning,
for competition, fellowship and peace among tribes.”
– Alfred Heller
al•li•ance [uh-lahy-uhns]: a pact, coalition or friendship between two or more parties, made in order to advance common goals and to secure common interests
The goal of the USA Alliance is to present a meaningful, entertaining and engaging USA Pavilion that reflects the grandeur of Expo 2020 in Dubai, creating as its legacy a positive, lasting impression of the United States on the millions of visitors expected to attend the fair.